Social networks: the hot trends that shaped last year

Social networks have become an indispensable part of our everyday lives and have profoundly changed the way we connect, express ourselves and communicate. But every year brings new trends that change the social landscape and shape our digital experience. In this blog, we’ll focus on some of the hottest trends that have shaped last year.

Video content is the queen of social media

2023 was the year in which video content became the absolute queen of social networks. Users expressed an increasing preference for watching and creating video content. From short entertaining clips to long content with deeper content, video has become the most popular way to express and communicate on social networks. Platforms such as TikTok and Instagram Reels have become a hotspot for creating original and engaging video content.

Creative challenges and collaboration

Challenges and collaboration have become a driving force for attracting attention on social networks. Users were excited to participate in fun and creative challenges offered by platforms such as TikTok, Instagram and YouTube. From dance challenges to DIY projects, challenges became a great way to express creativity and connect with the wider community.

The growth of influencer marketing

Influencer marketing has become a highly effective tool for marketing products and services. Brands have become aware of the influence influencers have on their target audiences and have actively engaged with influencers to reach their audiences. More and more influencers have also become active in entrepreneurship, setting up their own brands and products.

Privacy and trust

Last year was also marked by a focus on privacy and trust. Many social platforms have taken stronger measures to protect user data and ensure transparency around privacy policies. Users have become more aware of how their data is used and have demanded more accountability from social networks.

Integration with VR and AR technologies

• Increased interactivity: with VR and AR technologies, users can now interact in a whole new way on social networks. Instead of passively receiving information, they can now participate and engage in virtual environments or augmented reality content.

• More realistic experiences: VR allows users to feel as if they are present in a virtual environment, while AR allows digital elements to be added to the real world. This creates more realistic and engaging experiences for social media users.

• More personalisation: VR and AR allow for more personalised content and experiences. Users can create their own virtual worlds or add digital elements to their real environment, allowing them to share more unique content with their followers.