In 2006, American New York Times journalist Rob Walker was interested in the value of storytelling. He conducted a survey where he bought 200 trinkets at an average value of 1 dollar. A plastic banana. An old wooden hammer. A plastic hotel room key. The idea was that the items had no major value. He […]
Imagine that everything we communicate is constructed like an iceberg: we can see some mountains above the surface, but the vast majority cannot be seen, as it hides below the surface. In communication, the part below the surface is nonverbal communication that affects people around us on an unconscious level (previous post). As we already […]
It is a well known fact, that body language accounts for as much as 55% of information transmission. It is a vital element of successful communication, as together with the tone of voice it forms as much as 93% of the message value. Only 7% of the information that we are trying to pass remains […]
