The assumption that mentors exist solely to provide knowledge to mentees without any benefit to themselves is completely incorrect. Mentoring should always be viewed as mutually beneficial for all involved. There are several mentoring skills and qualities that can also improve the mentor and make the opportunity to participate in mentoring even more appealing. So, […]
Personal branding is the process of creating a brand identity for a person or a company. Personal branding is how you present your brand and its values to the world and ensure that your target audience knows who you are, what you stand for and why you are worth choosing over your competitors. So in […]
Manipulation as a word that has a distinctly negative connotation. People associate manipulation with bad relationships and something negative, lying and exploiting others. Yet manipulation is present all around us, not just in relationships. Just think of commercials on television or buying food in a store and say political speeches. What they have in common […]
In 2006, American New York Times journalist Rob Walker was interested in the value of storytelling. He conducted a survey where he bought 200 trinkets at an average value of 1 dollar. A plastic banana. An old wooden hammer. A plastic hotel room key. The idea was that the items had no major value. He […]
This week we realized the 23rd SKOJ with the Slovenian Public Relations Association. How are we feeling? Wonderful! I was impressed by the content that the management had been preparing for a long time in close cooperation with the program committee. Anyone who has ever set out to prepare for a conference is aware of […]
