The great acceleration of development at all levels has brought society to a state of extreme comfort, of consequent comfort, but there is a sense in the air that change is necessary. It is an undeniable fact that sustainability is a new trend that is blazing a trail of change and increasingly forcing us out […]
Is our contribution to reducing environmental impacts really just a drop in the ocean? We need to look at our contribution to a more sustainable society as a whole. Every sustainable practice implemented, no matter how large or how much effort is put in, has an impact on the functioning of the whole system. Smaller […]
I have already written about “greenwashing” before. But how do we recognise it in the daily cacophony of projects? Let’s look at 5 classic indicators: 1. Environmental images When companies use images of green leaves, animals, green packaging and similar visuals, they are trying to visually indicate “natural”, “eco”, “bio”, “environmentally friendly”. However this may […]
Sustainability is a new green trend that will shape society in the future. With mega global trends such as security issues, health crises, energy industry uncertainty, climate issues, food crises due to population growth, it becomes a priority in many organizations. Why should we be sustainability-oriented? Not only to act in a socially responsible way […]
Advice number one is simple: promote transparency, especially when it comes to the environmental benefits of your products or services. This means taking fair steps towards more sustainable operations, setting achievable and measurable goals, monitoring progress and producing verifiable reports. Simple. It’s simple to read, but implementation is strongly tied to the culture and leadership […]
In order to create a brand that will address the customer at an intimous level, experts must regularly monitor trends. But adaptability is key to the way we see stories. One such trend is sustainability, the train we have to embark on on time, a trend that plays an extremely important role in its heart, […]
Sustainability is a way of working for individuals, for businesses, for the economy as a whole. It is a way of consuming and using natural resources. Sustainability, as the United Nations has said, will help us meet the needs of the present without compromising the ability of future generations to meet their own needs. But […]
In a time of general instability in society and the unrelenting fast pace of everyday life, sustainability and its associated phrases of all lengths and forms seem to have become indispensable in all communication. While most people still equate sustainability with environmental protection, at the level of organisations we are talking about principled guidelines that […]
The Olympic Games are a sporting event that takes place every four years. The “Olympics” actually means a four-year period that ends with the Olympic Games (or not). For example the Athens 2004 Olympic Games were the twenty-eighth Olympics, although they were in reality only the twenty-fifth in a row – three were canceled due […]
We ask ourselves: “Can the long-term aspect of social influence coexist with short-term demands for results?” If we look only at home, in Slovenia, the awareness that it is necessary to take concrete steps in this area, which will not only put profitability in the first place, has increased. We, the active members of Združenje […]
Social responsibility and sustainability refer to the responsibility of every company to its impact on society. It includes fair business practices, human resource management, the economical use of natural resources, the protection of the climate and the environment, a sincere commitment to the local community and, last but not least, responsibility throughout the global supply […]
Lately, probably all of us (or at least most of us) have the feeling that “any stone we lift” the word “sustainability” jumps out from under it. We have sustainable development, sustainable leadership, sustainable employee development, green, environmentally friendly…Is this a “buzz word”? Of course it is. From an evolutionary point of view, the word […]
It all starts and ends with an individual. The responsibility of an Individual is to be a building block of the collective. Even if we are part of a collective – the team or something wider, we must keep in mind that the responsibility begins with ourselves. We cannot expect from our surroundings to be […]
Do you remember the ABC of sustainability? We talked about the 3 P’s of sustainability.: people, planet and profit. But why “profit”? Because we need to be realistic. In the current economic system, sustainable business practices won’t succeed, if the third P – profit – is not fulfilled. In reality, sustainability is a business opportunity. […]
