Not long ago, everything revolved around millennials. But time marches on, and with it, a newgeneration of talent and job seekers enters the labor market – Generation Z. This generation includes individuals born between 1997 and 2012. Some call them the mobilegeneration or the Facebook generation, while others refer to them as digital natives. Membersof […]
The great acceleration of development at all levels has brought society to a state of extreme comfort, of consequent comfort, but there is a sense in the air that change is necessary. It is an undeniable fact that sustainability is a new trend that is blazing a trail of change and increasingly forcing us out […]
If the past two years the talk has mainly been about remote working due to the pandemics situation, the most recent theme has been about employees returning to the office. This transition may not always go so smoothly, especially in cases where some employees do not want to leave their home offices – even if […]
Heatwaves and historic droughts are causing record devastation across Europe and the world, and wildfires have not been avoided in Slovenia. Many organisations have launched various charity programmes to help those affected – and McDonalds is no exception. With fires in Spain devastating nearly 250,000 hectares of land this year, McDonald’s Spain has decided to […]
Wondering what is the most important part of all the emails we send on a daily basis and in high intensity? And did you know that the “subject” or, in English, subject line, has as much as 85% of the power of persuasion, which will encourage people to open your message or rush towards the […]
All throughout life we lean on others to give us advice, point us in the right direction, to give us a new perspective and outlook in life. Basically to help us do better and be better in school, at our jobs and even personal lives. It starts with our parents, then teachers, later coaches and […]
In every organization or company leaders, as well as employees, sooner or later ask themselves whether their meetings are effective and successful. Have you ever wondered why it is even important what a meeting is like? Namely, they are very important because they enable employees to obtain information about events in the organization and information […]
There is probably no one who would not know these two brands: Ikea and Friends. The first one is a global brand of home furnishing that provides people around the world with affordable prices, design, and comfort. The other one is an American comedy series about a group of friends living in Manhattan, New York. […]
Many things can become a brand. This is the reason why today us communicators encounter many brand concepts that are very different from each other, even though they are all united by the word “brand”. To make it a little easier for you to deal with the terms, we have prepared a series of blogs […]
A key to successful achievement is cooperation between team members. We can all agree, right? The bond between individual team members that enables collaboration is related to communication, right? Yes. Internal communication has an impact on almost everything: the company’s climate, commitment, sense of belonging, good relationships, and consequently on the success of business processes. […]
“It’s not what you say that matters, it’s what people hear” – and then we communicators simply gave up and went on vacation because we won’t listen to such things. Or will we? We have already heard similar statements several times in our discussions, so we all agree that the content is the key and […]
Can you imagine that your ads mostly rotate on bus display screens, are printed on posters at bus stops, brighten up toilets and / or tables in bars? Probably you are, as these are very common forms that advertisers use. But in March 2020, the bars closed, public traffic stopped for a while, and the […]
FRAMING – CAMERA / LAPTOP PLACEMENT But it has another advantage: we all look more attractive, especially if we avoid the double chin. Example 1 Example 2 SET Example 1 Example 2 LIGHT SOUND TRANSFER AND STORAGE OF DOCUMENTS
Traditionally, both small and big companies depend on the word of mouth of their customers to build a good reputation. With the rise of social media and other instant communication channels, brands need to be conscientiously attentive to building and maintaining their good reputation at all times. Today’s consumers are researchers by nature and tend […]
Veliko organizacij je začelo uvajati spremembe za spodbujanje raznolikosti kot podporo sodelavcem LGBT+ skupnosti. Vprašanje je, ali dosegajo rezultate tudi v resničnem svetu ali samo na papirju? Raziskava globalnega svetovnega podjetja Deloitte, ki vključuje 600 delavcev skupnosti LGBT+ iz celega sveta, ugotavlja da večina podjetij res dela spremembe na tem področju. Po besedah Deloitte, je […]
Most organizations have introduced diversity initiatives around supporting LGBT+ workers but are they achieving real-world results? For the most part, they are making a difference, according to a survey of 600 workers in the LGBT+ community around the world by global consulting firm Deloitte. “The vast majority (93 per cent) of respondents who work within […]
Nasvet številka ena je preprost: spodbujajte transparentnost. Še posebej, ko gre za okoljske koristi vaših izdelkov ali storitev. To pomeni poštene korake za bolj trajnostno delovanje, postavljanje izvedljivih in merljivih ciljev, spremljanje napredka in pripravo preverljivih poročil. Preprosto. No, prebrati je preprosto, a izvedba je močno povezana s kulturo in vodenjem v podjetju. Kaj je […]
In recent years, TikTok has become one of the most popular social media apps, particularly among the younger generation. It is an app based on short, dynamic video content that showcases various topics. Many companies have recognized this and have decided to include their brand on this platform. In this blog, we will look at […]
If the past two years the talk has mainly been about remote working due to the pandemics situation, the most recent theme has been about employees returning to the office. This transition may not always go so smoothly, especially in cases where some employees do not want to leave their home offices – even if […]
In a series of blog posts we will show you how to improve your negotiation skills. Last time we talked about how we should Beware YES, and Master NO. Today we will show you how to take back control with CALIBRATED QUESTIONS. So, if you find yourself to be in a position where your counterpart […]
In the previous blog we talked about using mirroring in a negotiation, and now we can move on to labeling. Labeling is a way of validating someone’s emotion by acknowledging it. Why is that so important? Shouldn’t we focus on our side of the negotiation? No. Remember in our first blog: How to say it, […]
In the previous blog we talked about HOW to say it, in any negotiation, Now we move on to: WHAT YOU SAY. First, we are going to talk about MIRRORING. Basically it is just repackaging your counterpart’s words and giving them back. With these tactics you are convincing your counterpart to move in a certain […]
Knowing how to negotiate can make or break your future business deal. And it doesn’t have to be complicated science. In the following articles we are going to present some useful tips and how-to’s to help you improve your negotiation skills. So, if you have an upcoming sales promotion, a pitch, a business deal negotiation […]
Welcome to part three of breaking down the article Entrepreneurship Skills for Growth-Orientated Businesses, to key findings that could benefit entrepreneurs and businesses that are trying to grow and excel. We suggest you read part one about barriers of growth and key internal factors that influence firm growth, and part two, discussing how to overcome […]
If you want to create a grow-orientated business and sharpen your entrepreneur skills, keep reading. We are breaking down the article Entrepreneurship Skills for Growth-Orientated Businesses, to key findings that could benefit entrepreneurs and businesses that are trying to grow and excel. This is part two of the three segments on how to grow your […]
After reading the article Entrepreneurship Skills for Growth-Orientated Businesses by Prof. Thomas M. Cooney from the Dublin Institute of Technology, we noticed that the presented information could benefit entrepreneurs and businesses that are trying to grow and excel. So, we are breaking down the article into 3 separate segments on how to grow your business. […]
