I have already written about “greenwashing” before. But how do we recognise it in the daily cacophony of projects? Let’s look at 5 classic indicators: 1. Environmental images When companies use images of green leaves, animals, green packaging and similar visuals, they are trying to visually indicate “natural”, “eco”, “bio”, “environmentally friendly”. However this may […]
Advice number one is simple: promote transparency, especially when it comes to the environmental benefits of your products or services. This means taking fair steps towards more sustainable operations, setting achievable and measurable goals, monitoring progress and producing verifiable reports. Simple. It’s simple to read, but implementation is strongly tied to the culture and leadership […]
In order to create a brand that will address the customer at an intimous level, experts must regularly monitor trends. But adaptability is key to the way we see stories. One such trend is sustainability, the train we have to embark on on time, a trend that plays an extremely important role in its heart, […]
Sustainability is a way of working for individuals, for businesses, for the economy as a whole. It is a way of consuming and using natural resources. Sustainability, as the United Nations has said, will help us meet the needs of the present without compromising the ability of future generations to meet their own needs. But […]
The struggle between perception and reality is all the more distinctive in times of crisis, and time and time again, it is painful to realize that the struggle is not always equal. When there is a difference between perception and reality, perception always wins. Behind the scenes, you and your crisis team can do a […]
In every crisis there are a huge number of factors, chaos and fear are usually running the game for all involved. The goal of crisis communication is to save companies, employees, management, reputation, and stock prices. An important goal of crisis communication is also to maintain or restore trust in the company and its leadership. […]
Are you familiar with the following? »Are you talking to me?« (movie »Taxi Driver«) »I’m going to make him an offer he can’t refuse« (movie »The Godfather«) »I have a dream« (Martin Luther King Jr.’s speech) The success of language in the business world is measured in the box office and at the share prices. […]
A key to successful achievement is cooperation between team members. We can all agree, right? The bond between individual team members that enables collaboration is related to communication, right? Yes. Internal communication has an impact on almost everything: the company’s climate, commitment, sense of belonging, good relationships, and consequently on the success of business processes. […]
“It’s not what you say that matters, it’s what people hear” – and then we communicators simply gave up and went on vacation because we won’t listen to such things. Or will we? We have already heard similar statements several times in our discussions, so we all agree that the content is the key and […]
We ask ourselves: “Can the long-term aspect of social influence coexist with short-term demands for results?” If we look only at home, in Slovenia, the awareness that it is necessary to take concrete steps in this area, which will not only put profitability in the first place, has increased. We, the active members of Združenje […]
Let’s say that with the exception of a classic human characteristic such as two legs, a head, two arms, a nose, and a mouth, we wouldn’t say at first glance that we could find faster common ground. However, we all have a personal brand. Yes, each of us has it and no, it’s not reserved […]
Social responsibility and sustainability refer to the responsibility of every company to its impact on society. It includes fair business practices, human resource management, the economical use of natural resources, the protection of the climate and the environment, a sincere commitment to the local community and, last but not least, responsibility throughout the global supply […]
Lately, probably all of us (or at least most of us) have the feeling that “any stone we lift” the word “sustainability” jumps out from under it. We have sustainable development, sustainable leadership, sustainable employee development, green, environmentally friendly…Is this a “buzz word”? Of course it is. From an evolutionary point of view, the word […]
This week we realized the 23rd SKOJ with the Slovenian Public Relations Association. How are we feeling? Wonderful! I was impressed by the content that the management had been preparing for a long time in close cooperation with the program committee. Anyone who has ever set out to prepare for a conference is aware of […]
Building an employer brand is similar to assembling puzzles with 1000 pieces. At first it seems to us that the confusion is too great, that the pieces have no connection, many people despair because “why would we even tackle such a complex matter, since we already have a lot of other work”, but where there […]
Do you remember the ABC of sustainability? We talked about the 3 P’s of sustainability.: people, planet and profit. But why “profit”? Because we need to be realistic. In the current economic system, sustainable business practices won’t succeed, if the third P – profit – is not fulfilled. In reality, sustainability is a business opportunity. […]
Nasvet številka ena je preprost: spodbujajte transparentnost. Še posebej, ko gre za okoljske koristi vaših izdelkov ali storitev. To pomeni poštene korake za bolj trajnostno delovanje, postavljanje izvedljivih in merljivih ciljev, spremljanje napredka in pripravo preverljivih poročil. Preprosto. No, prebrati je preprosto, a izvedba je močno povezana s kulturo in vodenjem v podjetju. Kaj je […]
